It's not just the large retailers who do it. In place of the physical entailments of traditional photography, we create models using Autodesk's 3ds Max." ![]() "Wayfair uses 3D modeling in place of traditional photography to generate 2D images for thousands of products. Here's an interesting CGI initiative by Wayfair who are setting up a 3D rendering platform designed for agencies and service providers to allow uploading 3D product models for final rendering and listing on Wayfair: "While a lot of IKEA's imagery is photographed in the building's cavernous sets, an increasing proportion is CGI, created using 3ds Max in conjunction with Chaos Group's V-Ray for 3ds Max."įor those of us who spent years producing product photography it's easy to spot a 3D rendering like this cool Ayeway power bank on Amazon: Here's a case study by the developer of V-Ray, which is a 3d rendering software used by IKEA along with Autodesk 3ds Max and SolidWorks: This recent trend is especially noticeable in categories such as electronics, appliances, furniture, automotive and similar.Ībout 75% of all images on IKEA's website are also CGI. Instead they have been produced in 3D modeling software and then rendered to look like a real thing. If you have been shopping on Amazon lately, chances are a good number of images you saw there were not actual photographs. To just see the tutorial, scroll to the bottom of the post.
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